Marketing and Communications Director

Job Title:          Marketing & Communications Director

Branch:            Administration

FLSA Status:    Exempt, Full-Time                         Starting Salary:         $45,000.00

Reports to:        CEO

General Statement of Duties:
Under the direction of the CEO, the Marketing and Communications Director works across the Association and its various communications platforms to ensure that the Summerville Family YMCA’s communication and marketing needs are met in a strategically coordinated, prioritized, brand-consistent fashion. Through collaborative efforts, the Marketing Director will ensure all audiences hear and see the Summerville Family YMCA in a clear, compelling and cohesive single voice that is tied to the organization’s strategic plan and the national brand platform.

Qualifications

• A bachelor’s degree in a related field or equivalent combination of education and experience is required or –
• 5 or more years of professional experience in communications, marketing, public relations or other related field in the YMCA or another non-profit organization preferred.
• Proven project management skills for special event planning.
• Excellent writing, editing, proofreading and communication skills, with demonstrated ability in executive communications for internal and external audiences.
• Advanced skill level with software and technologies (In Design, Illustrator, Photoshop, WordPress etc.) and the ability to learn new software and online content management skills.

Essential Functions:

• Develop, implement, and lead strategic communication/marketing plans, consistent with the Y’s brand and voice, to build retention and inform target audiences, as well as promote local and national programs, campaigns, and events.
• Collaborate with staff, volunteers, partners, and members to develop collateral content to ensure consistency with brand messaging and look to influence both broad audiences and key stakeholders.
• Develop and maintain Newsletter
• Develops and/or oversees the development of all YMCA marketing/communications materials including brochures, program guides, direct mail, advertising, press releases, campaign literature and support material, annual reports, videos, website copy, photo stock, digital marketing collateral, etc. Works with the association management staff, branch management staff, and outside resources to produce high quality and cost-efficient communications.
• Supports a team approach to coordinated, creative and strategic communications that advance organizational objectives that ultimately expand the Y’s visibility and mission to the community.
• Build a culture of storytelling among employees and volunteers that effectively supports and communicates the Y’s impact in our community.
• Video production
• Attend events outside a traditional Monday through Friday workweek, and outside normal business hours

Ability to:

• Communicate clearly and concisely, orally and in writing.
• Represent the YMCA in a mature and professional manner.
• Establish and maintain cooperative relationships with members, staff, volunteers, and community members.
• Travel for YMCA business and/or training when necessary

Physical Demands:
Carrying _X_	Kneeling_X_	Pushing_X_	Sitting_X
Climbing_X_	Lifting_X (min 25 lbs)	Running_X_	Stooping_X_
Crouching_X_	Pulling_X_	Standing_X_	Walking_X_

YMCA Competency Model: Team Leader

Mission Advancement: Models and teaches the Y’s values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development and recognition. Cultivate relationships to support fund-raising.

Collaboration: Champions inclusion activities, strategies and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.

Operational Effectiveness: Provides others with frameworks for making decisions, Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high quality results using a formal process to measure progress.

Personal Growth: Shares new insights. Facilities change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues ad inappropriate behavior or performances. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

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Employee Signature                                                                             Date

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CEO Signature                                                                                      Date